How to build a successful digital marketing strategy from scratch?7 min read

digital marketing strategy

Digital marketing has become increasingly important in the current digital age, with almost everything being done online. However, with the plethora of channels and tactics available, it can be challenging to know where to start. Whether you’re a seasoned marketer or just starting, building a digital marketing strategy from scratch can be a daunting task. In this article, we will guide you through the steps required to create a successful digital marketing strategy that will help you achieve your business goals and stand out in a crowded online marketplace. So grab a cup of coffee, sit back, and let’s get started!

To create a successful digital marketing strategy, two key factors are crucial: perplexity and bite. Perplexity measures the complexity of the text, while burstiness compares the variations of sentences. Humans tend to write with greater burstiness, including longer and more complex sentences alongside shorter ones. Therefore, to create an engaging and compelling digital marketing strategy, we need to keep these 8 factors in mind.

Step 1: Set SMART Goals

The first step in creating a successful digital marketing strategy is to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. SMART goals help you focus your efforts and resources on the most important objectives for your business. For example, increasing website traffic by 20%, generating 500 new leads per month, or achieving a 10% conversion rate on your e-commerce site are all examples of SMART goals.

To set SMART goals, start by defining your business objectives and then breaking them down into smaller, actionable steps. Use tools like Google Analytics or HubSpot to track your progress and adjust your goals as needed. This step requires some burstiness, as it involves breaking down complex goals into smaller, more manageable steps.

Step 2: Determine Your Target Audience

Knowing your target audience is critical to creating a successful digital marketing strategy. Your target audience is the group of people who are most likely to buy your product or service. To define your target audience, create buyer personas that represent your ideal customers. A buyer persona is a fictional character that represents your ideal customer based on demographic, behavioral, and psychographic data.

To create a buyer persona, research your audience’s demographics (age, gender, location), behaviors (online and offline activities), interests (hobbies, preferences), and pain points (problems that they need solving). You can use tools like Google Analytics, Facebook Insights, or surveys to gather this information. This step involves some perplexity, as it requires gathering and analyzing data from various sources.

Step 3: Identify Your Customer’s Pain Points

Once you have defined your target audience, you need to identify their pain points. Pain points are the problems or challenges that your customers are experiencing and that motivate them to seek a solution. Identifying your customer’s pain points allows you to create content and messaging that resonates with them and positions your product or service as the solution they need.

To identify your customers’ pain points, conduct surveys, interviews, or social media listening to gather feedback on their needs, challenges, and preferences. You can also use tools like BuzzSumo or Reddit to find out what topics or questions your audience is searching for online. Use this information to create content that addresses your customer’s pain points and positions your product or service as the solution. This step involves some burstiness, as it requires crafting messaging that resonates with customers and positions your product or service as the solution.

Step 4: Conduct competitor research

Conducting competitor research is essential to standing out from your competitors. Competitor research helps you identify your competitors’ strengths and weaknesses and learn from their successes and failures. To conduct competitor research, start by identifying your top competitors and analyzing their digital marketing strategies.

Use tools like SpyFu or SEMrush to analyze your competitor’s website traffic, SEO keywords, backlinks, and PPC campaigns. Use this information to identify gaps in your strategy and opportunities for improvement. You can also use social media listening to monitor your competitor’s social media presence and engagement and learn from their content strategy.

By analyzing your competitors, you can gain valuable insights into what is working and what is not in your industry. This will help you make more informed decisions when developing your digital marketing strategy and give you a competitive edge.

Step 5: Create a Value Proposition.

A value proposition is a clear statement that summarizes the benefits and value that you offer to your customers. It should answer the following questions: what problems do you solve for your customers? How do you solve it better than your competitors? Once you have crafted your value proposition, you can use it to guide your content creation and marketing campaigns. Your value proposition should be the foundation of all your marketing efforts, and it should be reflected in your messaging and branding.

To create a strong value proposition, you need to understand your target audience and their needs. Your value proposition should be unique, relevant, and compelling. It should also be easy to understand and communicate. You can use tools like surveys, customer interviews, or social media listening to gather feedback from your customers and understand what they value most about your product or service.

Step 6: Evaluate Existing Marketing Channels

Marketing channels are the different platforms and tools you use to reach and communicate with your audience. Some common marketing channels include Social Media Marketing, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and more.

To evaluate your existing marketing channels, follow these steps:

  • Review your analytics: Use tools like Google Analytics to review your website’s traffic and engagement metrics. See which channels are driving the most traffic and engagement.
  • Analyze your social media metrics: Use social media analytics tools to see which platforms are driving the most engagement and conversions.
  • Conduct A/B testing: Test different messaging, imagery, and calls-to-action on your landing pages and email campaigns to see which ones perform best.
  • Monitor your competitors: Keep an eye on your competitors’ marketing channels and see which ones are working well for them.
  • By evaluating your existing marketing channels, you can identify areas for improvement and optimize your efforts for better results.

Step 7: Develop a Content Strategy

Content is a critical component of any digital marketing strategy. It helps you attract and engage your target audience, establish your brand as an authority in your industry, and drive conversions. To develop a content strategy, follow these steps:

  • Define your goals: Determine what you want to achieve with your content. Is it to drive traffic to your website? Generate leads? Increase brand awareness?
  • Identify your target audience: Who are you creating content for? What are their pain points and interests?
  • Conduct keyword research: Use tools like Google Keyword Planner or Ahrefs to identify relevant keywords and topics to target in your content.
  • Choose your content types: Determine what types of content you will create, such as blog posts, infographics, videos, or social media posts.
  • Plan your content calendar: Create a schedule for publishing your content and ensure that it aligns with your overall digital marketing strategy.
  • By developing a content strategy, you can create content that resonates with your target audience and drives results for your business.

Step 8: Measure and analyze

 Your Results Measuring and analyzing your results is essential to tracking your progress and making data-driven decisions. Use tools like Google Analytics, HubSpot, or Moz to track your website’s traffic, engagement, and conversions. Use social media analytics tools to track your social media metrics, such as engagement, reach, and conversions. Based on your analysis, adjust your strategy as needed and continue to refine your digital marketing strategy over time.


In conclusion, developing a solid marketing strategy is essential for any business looking to succeed in today’s highly competitive market. By following the steps outlined in this guide, you can create a comprehensive and effective marketing plan that will help you reach your target audience and achieve your business goals.

Remember that the key to a successful marketing plan is to stay flexible and adaptable. As your business grows and your industry evolves, your marketing strategy will need to evolve with it. Be open to feedback, monitor your results, and be willing to make changes when necessary.

Marketing can be a complex and challenging task, but with the right plan in place, it can also be incredibly rewarding. By focusing on your target audience, understanding your unique value proposition, and creating a compelling message, you can build a strong brand and establish a loyal customer base that will help you achieve long-term success.

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